Digital Product Launch Checklist

Are you ready to launch your product? You need a checklist that guides you through your launchday with the right steps and resources.

Check it out below

Pre-Launch Checklist

Market Exploration

Here, I'll see what similar products exist and who might want to use mine. I need to understand what people currently need and want.

Creating User Profiles

I'll create a clear picture of my potential users. I'll understand their interests and problems that my product can solve.

Unique Selling Point

I'll figure out why my product is special. Why should someone choose mine over others? What unique features does it offer?

Create a Simple Version — MVP

I'll make a basic version of my product, called a "Minimum Viable Product" (MVP). This version will have enough features for people to try it out and give me feedback.

Pricing Strategy

I'll decide how much my product should cost. The price should be something my users are willing to pay and that covers my costs.

Marketing Plan

I'll brainstorm ways to promote my product. This could be through social media, blogs, or even local events.

Launch Preparation

I'll decide when my product will be ready for everyone to use. I'll prepare everything I need to announce it.

Launch Checklist

Prepare Your Socials

I'll make sure my Product Hunt and Twitter profiles are ready. I'll ensure all the information is correct and the product description is compelling.

Create Cover Images

I'll design eye-catching cover images for Product Hunt and Twitter. These visuals need to be engaging, and they should communicate the essence of my product.

Finalize the Announcement

I'll perfect my launch post and tweet. They should be engaging, clear, and highlight the unique value of my product.

Prepare Visual Assets

I'll prepare other visual assets, like videos or GIFs, to enhance the launch posts. Visual elements can help attract more attention and make the product more memorable.

Schedule the Launch

I'll schedule my Product Hunt post and tweet for the best times. I want to maximize visibility and reach as many people as possible.

Engage with Communities

I'll start conversations with people in relevant online communities, giving them a heads-up about the upcoming launch. I'll try to build some anticipation and excitement.

Launch Announcements

Once everything is live, I'll actively share it across all my social platforms, not just Product Hunt and Twitter. The more places I share, the more visibility I can gain.

Send DMs

I'll reach out directly to influential individuals or loyal supporters with personalized messages. A direct message can make them feel special and encourage them to share the product with their own network. This can boost visibility and foster stronger relationships.

Monitor and Respond

I'll keep a close eye on reactions and feedback, responding quickly to any questions or issues. Prompt responses can build trust and maintain a positive image.

Post-Launch Reflection

At the end of the day, I'll reflect on the launch. I'll make notes of what worked well, what could be improved, and start planning for the next steps. I'll also make sure to thank everyone who participated and supported the launch.